Nairobi, Kenya – CNBC Africa's “Power Lunch” host Bonney Tunya talks with renowned broadcaster and Sr. Technology Advisor with the African Media Initiative Meredith Beal about investment in entertainment in Africa. The African broadcast and film industry is evolving quickly, driven by demand and a need to tell the continent's story. Beal has been consulting several governments including Kenya, Rwanda & Benin on creative economy legislation. Beal formed an alliance between the African Media Initiative -- the continent's largest umbrella organization of media owners and FEPACI -- the Pan African Federation of Filmmakers, which has a membership of over 1,000 filmmakers in 40 countries. Beal joins CNBC Africa to discuss the emerging opportunities.
Tunya asked Beal
if there is a such thing as the African story.
Beal replied "Of course there's a such thing
as the African story. The African story was
the first story. We've been storytelling longer
than anybody and our ability to tell a story
is well developed." he says. "What we NEED to
develop is the ability to translate those stories
into quality content and usher them into the
marketplace," he explains.
Beal also explains that in order for Africa's
creative economy to grow we must deal with issues
like intellectual property rights enforcement
and terms of trade between countries to facilitate
easier commerce between their creative communities.
Meredith Beal with CNBC Host Bonney Tunya
###